The definition of the word “totem” is thus: “A natural object or animal believed by a particular society to have spiritual significance and adopted by it as an emblem.” It is derived from the Native American language, Ojibwe; the word, dodaem.

The concept, however, is not limited to just Native American cultures and religious practices. Many cultures worldwide also place such significances on totems as well. Totem poles, on the other hand—at least to the tribes of the Pacific Northwest—use these objects and animals as family crests and as a way to recount stories of that family group’s past.

So why did a tea company use “Totem” in their name?

totem-tea-logo

I’ll get to that.

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