Shou (or cooked/ripe) puerh is difficult to market. Hell, puerh in general is difficult to spin. How do you convince people that something that’s fermented is something they want? Fermented leaves, no less; in cake form.


The conundrum gets even hairier once you try to explain to people what the “cooking” process even is. Example: “Oh yeah, and over here we have some shou puerh—sometimes called cooked puerh. Not to be confused with raw puerh, which ages naturally. Unlike that stuff, wet leaves are composted by piling them together in a hot roo— . . . hey, where are you going?”

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